As the effects of the pandemic die down and fitness enthusiasts return to brick-and-mortar fitness studios, there is a new rush and desire among fitness studio owners to embrace effective marketing techniques to build an even more successful business and help people get fit and healthy.
The health and fitness industry is growing rapidly each year and to keep up, you need to showcase your services to your target audience, meet the demands of new training clients and do your best to set yourself apart from the crowd.
If you’re someone who is struggling to sell out classes and have not hit your membership goals in a long time, then you should try to create a robust marketing strategy.
Below we share our best tips on how to effectively promote your fitness business.
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If you still haven’t heard about SEO, or search engine optimization, then it is high time you familiarize yourself with it. These days, the majority of purchasing journeys begin with a Google search. For the search engines to rank your website high in the search results, it is required that text, images, and other content on your website relate to the keywords that the users search for. The search engines then see that there is a relevance between your web page and the keywords, which increases the chances of your fitness business being noticed.
But keyword optimization can be tricky and to get the best results it might be smart to hire an agency to do this for you and figure out which search phrases your target group searches for. You should make sure to include your location on your website’s home page and in the meta description so that it can reach prospective clients.
Use Social Media
Setting up social media accounts on various channels where you can post fitness-related content costs you nothing but some time and effort.
Social media is excellent for getting feedback on your services while allowing you to convey interesting offers and information. It opens up the opportunity to reach existing customers’ friends and family, which quickly expands your online network.
Instagram is considered one of the best platforms to attract your target audience and potential customers. It allows businesses to create a nice-looking feed and answer potential customers’ questions. Your main priority should be to increase the number of Instagram followers but also establish meaningful connections, update your account frequently, post high-quality content that is of value to your visitors and create an engaged community on this platform.
Also, make sure to follow the so-called “micro-influencers” and get them to represent you in some way.
An example is offering influencers free exercise sessions or coupons in exchange for them posting photos and giving feedback on their account and tagging your fitness studio at the same time.
Organize Fitness Contests and Challenges
Fitness contests and challenges are great ways to demonstrate your skills, re-engage existing members, create a positive vibe around your brand, and increase the number of new members. Contests and challenges can create a lot of buzz, increase brand awareness, and create excitement. You can organize these types of challenges online or at your fitness studio and get everyone who wants to take part to register on your website.
When hosting content, create and communicate clear rules and rewards, and make sure the prize is worthy enough so participants will want to share their contact details and subscribe to weekly updates. This way you will be able to grow your email list and help you gain new leads.
Consider Email Marketing
Marketing via email is a cost-effective way of reaching out with information and offers to new and existing clients. It can also help you drive more traffic to your website. Send newsletters about your workouts, recipes, success stories, and targeted special offers.
Be careful when working with email marketing, you don’t want new or existing clients to block your emails or mark them as spam. Remember to make your emails as clear and simple as possible while at the same time enticing the reader to take action. Email marketing is tricky and requires a lot of testing to find what it is that attracts your prospective customers.
Successful promotion of your fitness business isn’t just about publishing advertisements and taking photos for your social media accounts. You should do your best to create rich and educational content, share relevant information, embrace SEO, engage with potential customers, and make sure your existing clients are kept fit, healthy, and satisfied. When you focus on these aspects, you will be able to get high-quality referrals and reach new levels of business success.