As Instagram has over 1 billion active users worldwide, it may be the right platform for you to build and kick-start your business. With so much competition on this site, it can be a bit hard to build your brand quickly. Rapid Instagram growth doesn’t happen overnight, it requires patience, consistency, and most importantly, the right Instagram strategies. visit here Therefore, in this article, we will discover different ways to help you start, build and expand your brand using Instagram. Read below to explore!
Table of Contents
1. Be Clear With Your Objectives
It’s imperative for you to define your Instagram brand goals clearly. If you don’t know about your target audience, their pain points, or their likes/dislikes, you won’t be likely to succeed as a brand.
It’s also your responsibility to research the market and get to know your competitors in a better way. This will ultimately help you in creating the most suitable marketing strategies for your brand on Instagram.
2. Set Up Your Instagram Account Properly
Good branding can help you connect with your targeted audience and give your brand a more human side. To make your business look unique, you should pay attention to your Instagram profile.
Make sure you create an informative and creative bio description. Adding your contact info and a link to your website will help you grow your business effectively.
If you want your customers to recognize your posts on social media, use the same fonts, layouts, color schemes, and designs for your Instagram posts. This will differentiate you from other brands and will give you a more personalized look.
3. Opt for a Business Account
When creating an Instagram account for your brand, you must choose the “business account” option. This way, you will be able to enjoy several perks it has to offer, so you can build and grow your brand in a cinch.
You get access to different advertising options to reach a wider audience that best suits your needs. You can also view your Instagram insights and analytics to help you tailor your marketing strategies accordingly.
4. Create Branded Hashtags
You should come up with your branded hashtag to encourage user-generated content and make sure all your content/posts are discoverable with one hashtag.
For example, Nike uses their branded hashtag #JustDoIt, so its customers can share content wearing Nike shoes and other users can find all the relevant content on one page.
You can add this branded hashtag to your bio and ask your potential customers or followers to use this hashtag for a chance to get featured. It will help with the growth and reach of your business.
5. Keep Posting Consistently
If you don’t have enough posts on your Instagram feed, or you don’t post regularly on your stories, how do you think you will be able to connect with your audience and expand your business?
Hence, you must post engaging, informative, and salesy content regularly on your feed. You can even ask your audience questions like what kind of products they want to see next. Make sure to reply to your followers in comments and DMs as well. This will help you in creating loyal customers.