Does Your Business Need a Google Agency? Find Out Here


When you’re working on a shoestring budget – which, let’s face it, many of us often are! – you find yourself assessing the value of every monetary choice you make, including which digital marketing agencies you choose to work with.

You might find yourself wondering, then, is springing for that shiny partnership with a Google agency worth it? 

There are certainly many benefits, and you might, in fact, be getting the most bang for your buck this way! 

Curious? Read on to know if you should spring for a Google agency! (

What It Says On The Tin: Google Partner

When you’re researching digital marketing agencies, many of them will show you shiny badges and certifications. One of these is being a certified Google Partner. Sounds cool, right?

A Google Partner is an agency that knows the ins and outs of Google Ads, as confirmed and certified by Google itself. Google Ads, our old friend, is the platform we use for pay-per-click advertising or PPC advertising. 

PPC advertising on Google works a lot like advertising on a billboard: you tell Google you want your links to appear on the search engine when people search for specific terms. Every time someone clicks one of these special links, you pay Google for helping you get that little extra reach. 

Google Ads can be a powerful way of generating and converting leads, but only when done right. It’s also a tricky and competitive world to navigate.

That’s where Google Partner agencies come in. 

Crème De La Crème 

When you choose to work with an agency certified by Google, you get the very best in the industry when it comes to navigating the tricky waters of Google Ads. 

What does this mean?

Google agencies sit exams – that’s right, old school! – on understanding Google Ads. They are also required to remain up to date with the latest best practices and product information as it pertains to Google Ads. 

These agencies are specially put through the ringer and trained in using Google Ads thoroughly and effectively. This means when you partner with a Google agency, you can rest assured that they know what they’re doing on Google Ads.

Google agencies also specialize in the different kinds of advertising offered by Google Ads, such as mobile, shopping, video, search, and even display advertising.

Should You Spring for A Google Agency?

Fair question! Here’s a few reasons to chew on as you think about it:


When your money is on the line, you want the best results you can get. Google agencies are trained to work with you to create personalized campaigns that will work for you, specifically, to get you the results you’re looking for. 

In The Know:

Google agencies are required to remain up to date with the latest best practices on Google Ads. If you’re familiar with SEO, you know that it’s an ever-evolving field where practices shift constantly. The up to date knowledge of Google agencies is invaluable when it comes to creating PPC marketing campaigns.


A lot can go wrong on the internet: your ad could stop working due to a coding issue, something might have changed in the settings, and suddenly, your ad campaign has come to a screeching halt. Working with a Google agency gives you a team by your side: if something goes wrong, they’re usually just a text or phone call away, and you can be up and running again in no time. 

The Upshot

As with all things digital marketing, there is no simple, yes or no, one-size-fits-all answer to the question of whether you, in particular, should decide to work with a Google agency. That said, there are clear benefits to working with Google Partner agencies like AdLift, the greatest of which is the sheer efficiency of working with an agency that knows what it’s doing. 


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